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Helping people gain skills for education, employment and entrepreneurship is the core of our purpose at MTC Australia. We will help you define your career goals, access no-cost education to help prepare you for employment or small business ownership and support you as you apply for jobs.

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For Employers

Whether you’re a large organisation with branches nationwide or a small family-owned business and whether you need new employees or want to develop existing ones, MTC can deliver the results you need to transform your business.

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About Us

MTC was established in 1989 in Marrickville by a team of just three. Now we’re a group of 450 dedicated people working at more than 40 locations across NSW and Queensland and every year we support 20,000 people with new skills, confidence and opportunities.

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Refer to MTC

For over 35 years, our referring partners have trusted us to help their customers find their path in life. Together we can achieve your customer’s unique ambitions so you can improve your outcomes and transform the impact you have in your community.

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Three easy ways to elevate your content 

As a business owner, the task of creating content that resonates with your audience can seem daunting but with the right strategy and understanding, you can make this process more manageable and effective. Here are three expert tips on how you can create more meaningful content for your business from Thomas Reid, one of our top business coaches from MTC’s Self-Employment Assistance. 

Creating more meaningful content

  1. Know your ideal micro audience

    To stand out from the competition, you first need to define and understand your ideal micro audience. This means focusing in on a specific demographic within your industry and tailoring your content to meet their unique needs and preferences.

    For instance, if you’re a graphic designer, consider specialising in pre-designed templates for new business owners in the hospitality industry. By addressing their specific pain points, you can set yourself apart in a crowded marketplace.

    Where to begin? Start by asking yourself: What’s a micro audience that you can target within your industry? Once you’ve defined your micro audience, ensure the content you create speaks directly to their needs and challenges.
  2. Show genuine care for your customers

    Building trust and loyalty with your customers is critical for your business success. One effective way to do this is by consistently providing value to your customers (and prospective customers).

    For example, you could offer them valuable content like informative guides, tutorials, or other resources related to your product or service. This kind of content is great for several reasons: it positions you as an expert in your field; shows your customers you have genuine care for their needs; and helps you to build trust with your audience.

    Essentially, when you give a little, you can get a lot in return! When your customers feel valued, they are more likely to engage with your content and choose your products or services over your competitors.
  3. Use data to enhance your contentWhen you run your own business, your heart and your emotions can be heavily involved, but they should never take the lead when it comes to making business decisions. Data and facts should be your north star helping you to make each important choice along the way. This will save you from unnecessary stress, strained relationships and sleepless nights.

    This is also true when it comes to creating content for your business. You may be surprised just how much you can learn and improve from data already available to you. Look at the data behind your marketing campaigns on social media, email and text. Who is your audience? What are they clicking on? What are they buying? What is their feedback? Make 2024 the year you focus on learning from the results of previous campaigns to create content your target audience wants to engage with even more.

    You can take this one step further and consider using a business plan and financial projection templates to help guide your decision-making process. It can also be helpful to seek the guidance of a business coach for accountability. Having this support can give you peace of mind knowing that your plans are backed by data and expert advice. 

Lacking support? Make this the year you to seek out resources and tools that can help you make informed decisions. Reach out to MTC Australia today and learn about Self-Employment Assistance!