fbpx
Individuals

Individuals

Helping people gain skills for education, employment and entrepreneurship is the core of our purpose at MTC Australia. We will help you define your career goals, access no-cost education to help prepare you for employment or small business ownership and support you as you apply for jobs.

For Employers

For Employers

Whether you’re a large organisation with branches nationwide or a small family-owned business and whether you need new employees or want to develop existing ones, MTC can deliver the results you need to transform your business.

About Us

About Us

MTC was established in 1989 in Marrickville by a team of just three. Now we’re a group of 450 dedicated people working at more than 40 locations across NSW and Queensland and every year we support 20,000 people with new skills, confidence and opportunities.

Refer to MTC

Refer to MTC

For over 35 years, our referring partners have trusted us to help their customers find their path in life. Together we can achieve your customer’s unique ambitions so you can improve your outcomes and transform the impact you have in your community.

hero-story-mobile
Blog
Unlocking the Potential of Online Presence

Written by Self-Employment Assistance Business Coach, Iyad Ahmed

Small business owners today have a powerful ally in their journey towards success: the internet. This article explores the benefits of taking your small business online and addresses the challenges you may face along the way.

“Embracing the online sphere with determination and adaptability will enable your business to flourish in this constantly changing environment,” explains MTC Australia business coach Iyad Ahmed. Here’s Iyad’s guidance on the topic, detailing how an online presence will open doors for your small business!

Advantages of running a small business online:

1. Expanded reach:

The internet breaks down geographical barriers, enabling you to connect with a broader audience. No longer confined to a physical location, you can reach customers far and wide.

2. Cost efficiency:

Online operations eliminate the need for physical storefronts and excessive staffing, significantly reducing overhead costs. This can free up funds for essential investments and growth strategies

Challenges encountered by small business owners online:

1. Intense competition:

The digital marketplace is fiercely competitive. To stand out and attract customers, you need a well-defined strategy and a unique value proposition that sets you apart from the rest. (Have you read our article on developing a strong brand identity?)

2. Technical hurdles:

Small business owners often handle technical issues independently due to resource limitations.

Tips for flourishing in the online world:

1. Establish a strong online presence::

Small business owners often handle technical issues independently due to resource limitations.

2. Stay technologically current:

Keep your business technologically up to date, including maintaining an informative and user-friendly website. Embrace the latest software to streamline your operations and enhance your customer experience.

3. Conduct target audience research:

Know your audience inside out to tailor your offerings and marketing efforts effectively.

4. Regularly evaluate and adapt:

Be responsive to market changes. Whether it’s adjusting your marketing approach or evolving your product offerings, adaptability is the cornerstone of online success.

 

Seeking assistance in building an online presence?